People of all ages; young as well as the elderly are wearing Personal Emergency Response Systems.

With today's technology, PERS are so small and hardly noticeable to others and they address all types of needs for all ages. Children are safer at school, on the way to and from school and at home while waiting for parents to return. College aged daughters and even sons have this as part of their going away essentials. Hikers and so many others use PERS. Danger can lurk anywhere... 

As recently published in PERS Insider: 

One of the major issues that continues to plague the PERS industry is the perception that only the old and infirm need a PERS device—and that perception has crept into politics.

While recent congressional candidate Laura Loomer lost her primary bid in Florida’s 11th congressional district, we couldn’t help but notice she used her opponent's age, and his (unproven) use of a Life Alert necklace, as a reason to attack him and claim he is unfit for office. 

“‘We don’t need members of Congress who are walking around wearing Life Alert necklaces, too sick to vote,’ Loomer told The Daily Beast, citing a picture she claims shows Webster wearing the necklace.”

Since its early days, the PERS industry has been fighting back against “I’ve fallen, and I can’t get up” associations—a dated marketing campaign that stands in stark contrast to recent industry efforts to brand PERS as a companion solution for healthy and active seniors who want a safety net in hand as they age in place.

Comments like Loomer’s, which became instant fodder for the internet, remind us of how far the industry still has to go with our messaging. 

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